In London, customers design and print fashion items live in-store

Hot on the heels of our recent coverage of Canada’s walk-in BITE lipstick laboratory, which enables consumers to quickly create their own unique cosmetics, we’ve now come across another example of fast fashion. Opening in London’s Carnaby Street for a limited time of four weeks, YrStore is a pop-up store that sells garments designed and printed by the customers themselves. The idea is the brainchild of the team behind YrWall – the digital graffiti platform that is employed in the new store as a way to create designs to print. The store features a number of booths, where visitors can digitally draw, arrange or manipulate existing images to cover a blank t-shirt. The platform features pre-programmed elements and designs by renowned artists, or users can bring along their own designs to upload onto the system. Once they’ve finalized their design, customers can watch their t-shirt get printed live in the store.